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In addition to the (printed) report, which can be ordered above via an order form, the AUMACON Dealerholding Top 100 is also available in Excel and/or PDF format. Interested? Please email backoffice@aumacon.nl for prices and any other enquiries, and take a look at the sample Excel file in the meantime. The Excel file (2026 Edition) contains 1,051 branches.
See also the article on this subject in De Telegraaf.
And click here for a video highlights reel of the National Dealerholding Event 2026 in Amsterdam. Or listen to the interview on BNR Nieuwsradio’s ‘De Nationale Autoshow’ (from minute 23).
The National Dealer Holding Event 2027 will take place in September 2027 in Amsterdam.
2026 Edition:
The 10 largest car dealers in the Netherlands already accounted for 51.8 per cent of total sales of new passenger cars and vans in 2025; the entire Top 50 even climbed to a market share of 84.6 per cent, whilst the 100 largest dealers together accounted for 94.1 per cent of the total market. These and other findings are set out in the 2026 Edition of AUMACON’s annual dealer holding survey.
The year 2025, too, was different from previous years in several respects for many car dealers. On the one hand, there are an increasing number of new – mostly Chinese – brands (and dealerships) available; on the other hand, the total sales volume of new passenger cars is barely increasing. At the same time, sales of new vans fell to a historic low. This is due to the massive build-up of stock at the end of 2024.
The combined Top 10 saw their sales volume fall by 14.7 per cent, which – against the backdrop of a 20 per cent decline in the overall market – gives them a market share of 51.8 per cent. Never before has the dominance of these top dealers been greater. The same applies to the entire Top 50. Although sales volume fell by 12.3 per cent, the even sharper decline in the overall market has resulted in a combined market share of 84.6 per cent for these dealers – also a record. Incidentally, when this study began (in 2004), the 50 largest dealers accounted for just one-third of the car market. The Top 100 will account for 94.2 per cent by 2025; only in 2022 was a higher share achieved. Ten years ago, this group accounted for just 73.4 per cent of the market.
International players set the pace
Van Mossel Automotive Group will also face a decline in sales volume by 2025, although it has managed to limit this – compared with most of its competitors. Van Mossel took over the leading position in the Netherlands from Stern (now Hedin Automotive) in 2018 and retains that position – by a considerable margin. Its market share in the Dutch market has risen to 12.2 per cent by 2025, meaning that one in eight cars sold is a Van Mossel car. Across Europe as a whole, the Van Mossel Automotive Group now ranks fifth.
Emil Frey Nederland (a subsidiary of European market leader Emil Frey Group) retains second place in the Netherlands. Hedin Automotive (a subsidiary of the Swedish Hedin Group) climbs from fourth to third place. Dealer Group Pon climbs to fourth place. All four companies operate internationally. Due to numerous mergers and acquisitions, the 2026 edition of the AUMACON Dealerholding Top 100 features no fewer than ten new names.
Twenty-second edition
This important industry survey has been carried out for the twenty-second consecutive year. The full survey report can be ordered via aumacon.nl. The exclusive, hardback edition, comprising 232 pages, not only provides an overview of the commercial figures, but also offers readers financial company information, supplier and contact details, as well as insight into the history of these Dutch companies. It also provides a comprehensive and detailed overview of all 1,051 associated branches. New to this edition is the comprehensive overview of all Dutch dealerships by make. In addition, it includes an analysis of the Dutch car market and an overview of European and Belgian car groups.
Partners
The creation of the AUMACON Dealerholding Top 100 was made possible in part by the commitment of six leading partners: AutoScout24, Bovemij, Innovam, LKQ, RDC and TotalEnergies.
