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Nielsen and AUMACON have been working together on the subject of advertising spending in the automotive sector since 2005. Nielsen is the absolute market leader in that field when it comes to gathering high-quality data, AUMACON enriches the data with sector input such as car sales figures.
The reported Nielsen figures relate to the recording of gross media spend When calculating gross media spend, ads are valued at the applicable rate card (= recommended price) of the medium in question. The gross media expenditures thus mainly reflect the media pressure and inter-relationships in the Netherlands.
See also the monthly - Nielsen-data-based - section 'Autotoppers'.
