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BOVAG Autodealers' 36th Dealer Importer Relationship Survey (RODI) shows that the relationship between importers and dealers has deteriorated somewhat over the past year. Respondents rate the relationship with their importers over calendar year 2022 with a narrow enough rating on average: a rating of 6.4. BMW/MINI emerges as the importer with the best relationship with its dealer network with a 9.1.
The RODI survey was conducted from December 2022 to January 2023. A total of 575 contract partners were approached for a total of 1,994 location contracts with importers. There has been a clear reordering in the top three. Audi and Volkswagen, last year together with the highest score, have been replaced by the winner of previous recent years, BMW/MINI. This brand improves by 0.6 points this year to reach the highest score of 9.1. ŠKODA also achieves a sharp increase in appreciation rating (+0.4 point) and ends up in second position with a 9.0. Audi maintains last year's high mark (8.8) and finishes in position three. Volvo comes back strongly (+0.5 point) in shared fourth position with Volkswagen (-0.5 point), with a respectable 8.3.
Three brands swap places where the three lowest ratings are concerned. Fiat is last this year, with one of the lowest marks ever in the RODI: a 2.6. Citroën remains equal in position with a 2.9. Peugeot rises two places to a 3.6, gaining 0.3 points. Honda, while improving by 0.4 points, finishes with a 4.6, as does Vauxhall (+0.5 points), distinguishing itself somewhat positively from the other Stellantis brands.
Supply problems, partly caused by the aftermath of the corona pandemic and current geopolitical tensions, persisted in 2022. This is reflected in the propositions on which importers scored worst: both were about delivery times. The ongoing, sometimes forced, consolidation in the dealer network also makes some parties less satisfied. It is also becoming clear that the transition to the agency model is causing friction: this is painfully visible with the Stellantis brands and Land Rover/Jaguar.
Car sales March
In the BOVAG Business Cycle Survey, BOVAG members are asked twice a year* how their business has performed in the past six months compared to the same period a year ago. On all subjects, entrepreneurs can only indicate whether there has been an increase, decrease or no difference (remained the same). BOVAG members, with the exception of carwashes, were also asked about their expectations for the coming six months.
Bovag: Conjuncture Survey Car Dealers 2015; pub. M03-2016
Dealers rate their bank an average of 5.7, RODI Banks 2014 shows. BOVAG conducted an abridged version in 2014 as an interim poll of this biennial survey that gauges the relationship between banks and dealers. In RODI Banks 2013, banks scored an average of 5.8.
text: Bovag
date: 29.08.2024
download: ROSA formula survey 2024
download: ROSA formula survey 2022
download: ROSA formula survey 2020
download: ROSA formula survey 2018
For many years now, the Relatie Onderzoek Samenwerkingsformules Autobedrijven (ROSA), or Formula Survey for Car Dealerships, has been charting what entrepreneurs think of the organisation that appears on your façade along with your own company or family name.
More and more BOVAG members are joining a formula or garage concept, which offers them many advantages. But of course there are also points for improvement or even pain points and issues that need further discussion. With the results of this extensive study in hand, BOVAG will therefore get round the table with the formulas to ensure that the preconditions for a good business climate remain intact.
BOVAG considers it its task to help car companies make the best possible strategic choices and reliable information on garage formulas is inextricably linked to that. Incidentally, the relationship between BOVAG and the various formulas is constructive. This enables BOVAG to expose issues where necessary and solve them together.
